An overwhelming response to a media campaign can paralyze a study site. That’s because too many potential enrollees can be as bad as too few.
Many sites are ill-equipped to handle the volume of referrals generated by a successful campaign. Referrals don’t get processed–or are processed incorrectly. Subjects are lost, and the trial is delayed.
Delays add costs: $1.7 million is lost for every day a study is postponed.1 Moreover, 68 percent of sites fail to meet their projected enrollment targets.
Even worse, 20-25 percent of all clinical studies close because they fail to meet enrollment targets.3
It all begins with the ad campaign.
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