Clinical Study Sites Struggle to Manage Responses to Ad Campaigns

An overwhelming response to a media campaign can paralyze a study site. That’s because too many potential enrollees can be as bad as too few.

Many sites are ill-equipped to handle the volume of referrals generated by a successful campaign. Referrals don’t get processed–or are processed incorrectly. Subjects are lost, and the trial is delayed.

Delays add costs: $1.7 million is lost for every day a study is postponed.1 Moreover, 68 percent of sites fail to meet their projected enrollment targets.

Even worse, 20-25 percent of all clinical studies close because they fail to meet enrollment targets.3

It all begins with the ad campaign.

Download this whitepaper to learn more about ad campaigns.