Direct-to-Patient Marketing Campaign – Prostate Cancer

Challenge

Launch a multiyear, direct-to-patient marketing campaign for a breakthrough technology that provides physicians with a way to precisely set up prostate radiation therapy and monitor patient’s position during treatment.

Solution

ThreeWire began with a pilot program that was later expanded to 12 sites. The DTP campaign implemented media, study-branded Website, Community Health Talks, and referral outreach tactics.

Results

Sixteen percent of respondents were referred to sites and 11% of referrals were treated using our client’s product.