Challenge

Launch a direct-to-patient marketing campaign for an erectile restoration implant for men who have failed first- and second-line therapies. Campaign was targeted to Caucasian and Hispanic men seeking treatment.

Solution

ThreeWire implemented a multi-tactic campaign consisting of radio, print and outdoor advertising, a Web landing page with on-line screener, and pay-per-click and remarketing program. Patients were pre-screened through our Patient Interaction Center® (PIC). Our Site Services group worked closely with staff at each participating site to ensure rapid, efficient scheduling and screening of eligible candidates.

Results

Achieved 52% conversion rate from pre-screened patient to referral, and 54% conversion rate from referral to consultation.