Patient Enrollment Marketing for Phase II Hypertension Study

Challenge

Assist the sponsor with meeting enrollment timelines and goals for two rescue studies at 80 sites without using “traditional” media advertising.

Solution

A program was developed and implemented to employ direct mail and outbound calls to patients in an opt-in database. Respondents were prescreened by nurses at our Patient Interaction Center® (PIC) and referred as appropriate to a nearby site. Our Site Services group provided referral management and support through to final disposition of either enrollment or disqualification/screen failure.

Results

4,708 patients were pre-screened, with 1,175 referred to sites, resulting in 133 enrollments. The program was completed in three months and met both the enrollment and timeline goals for completion of the study.