Challenge

Launch a direct-to-patient marketing campaign for a medical device therapy used to treat uterine fibroids and possibly avoid hysterectomy. Campaign focused on urban demographics and emphasized outreach to African American women.

Solution

ThreeWire implemented a localized multitactic campaign around treating centers consisting of radio, print and public transit advertising and a Web landing page with on-line screener. Patients were pre-screened through our Patient Interaction Center® (PIC) and those that passed were referred to a nearby treating center. Our Practice Support Services group worked closely with staff at each participating center to ensure rapid, efficient scheduling of eligible candidates.

Results

Over eight months, generated 2,200 patient leads from outreach, with 38% of these resulting in referral to a treatment center and a 52% conversion rate of practice appointments to treatments.