Placebo Response Reduction

Reduce placebo response in participant-reported outcomes and neutralize participant expectations of treatment benefit.

Neutralize Participant Expectations. Improve Accuracy.

Placebo response leads to failed studies. If your next trial includes a placebo, you need WCG’s Placebo Response Reduction training program.

Patient expectations drive placebo response, and placebo response—along with the accuracy of patient- and clinician-reported outcomes—strongly influences the outcome of clinical trials. So to diminish the placebo response, you must neutralize the subject’s expectation that the treatment will be of benefit.

That’s what we do. WCG’s Placebo Response Reduction program provides a psychoeducational approach to training monitors, staff, and subjects. The goal: Encourage neutral expectations from subjects and reduce measurement error, which leads to more successful trials.

We now know that well-trained research staff not only can avoid passing their biases down to the patients but can help patients neutralize their own expectations.

Explore Placebo Response Reduction for your study

Complete the form to request a schedule a consultation. We’ll assess your needs, review our training service and demonstrate how WCG can reduce placebo response for your study.