A centralized recruitment and retention strategy provides sponsors and study sites with a more consistent, transparent, and data-driven framework for trial enrollment. Rather than replacing site-level processes, centralization enhances them by standardizing recruitment planning, tracking performance across sites, and enabling informed interventions when enrollment challenges arise. This white paper highlights how decentralized recruitment often creates fragmented processes, limited visibility, and inconsistent reporting, making it difficult for sponsors to identify successful tactics or resolve barriers quickly. By adopting a sponsor-guided, study-first approach, organizations can improve enrollment efficiency, data consistency, and participant retention while preserving site autonomy.
Key Principles
- Establish a Centralized Recruitment Framework
- Start with Internal Recruitment Opportunities
- Deploy External Recruitment Strategically
- Prioritize Consistent Data Collection and Reporting
- Balance Site Autonomy with Sponsor Support
- Align Recruitment Planning with Feasibility Assessments
Download our whitepaper below to learn more about corresponding guidance standardizing and centralizing the process for the recruitment and retention of participants.