For many years, researchers, sponsors and clinical research organizations (CROs) have used social media to advertise clinical trials and recruit trial participants. Those interested in participating in a clinical trial can follow Twitter feeds, check Facebook pages, scan the “odd jobs” section of their local Craigslist site , and check webpages like Just Another Lab Rat, which includes both study information and details about the sites where the research is conducted. If potential participants are considering enrolling at a research center, they can even check its reviews on Yelp before they sign up .
But more recently, there has been increased attention paid to the use of social media during clinical studies. As society has grown more and more connected through various applications and community fora, so has the community of patients who participate in clinical research trials.
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