WCG Avoca and CenterWatch 2022 industry research shines a light on the importance of site and participant relationships for sustainability of the clinical research patient and investigator pools

Industry and regulatory focus on quality by design requires cross-functional feedback on study design. Similarly, patient and site centricity are critical for a robust clinical trial industry. However, most sponsor and provider organizations base their study designs on feedback from investigators and participants who are familiar with the clinical trial industry. In order to expand the patient pool for clinical research, Sponsors must develop protocols that meet the needs of research-naïve participants and investigators.

The 2022 WCG Avoca Industry Survey looked to evaluate the disconnects in what research-naïve participants and investigators want and how Sponsors are currently conducting research. The study also provides insight into what motivates participants and investigators to engage in clinical research, and what doesn’t. Further, the 2022 CenterWatch Survey highlights exactly which Sponsor attributes are important motivators for participation in clinical research.

Attendees will:

  • Understand why only a small population of participants and healthcare professionals participate in clinical research today, and highlight the opportunities that might be leveraged to gain greater appeal from a wider, more diverse population.
  • Determine what prevents someone from participating in a clinical trial and, for those who do participate, how the clinical trial met their expectations.
  • Understand how a site’s experience with a Sponsor relates to whether they will or will not participate again in the future.
  • Learn the most significant attributes for a healthy Sponsor-site relationship, and how real-time monitoring of these relationships can be important in evaluating the success of the trial at each participating site.


Crissy MacDonald, PhD

Vice President, Client Delivery

WCG Avoca

Jamie Harper, MHA, CCRP

Vice President, Site Engagement & Relations



Implementing ICH E8 R1 Recommendations Increases Site and Participant Relationship Scoring Measures

Thursday, June 8, 2023
11:00AM – 12:00PM EDT